Optym
Rebrand & Brand Development
Bringing a unique spin to freight, transportation, and logistics through innovative design. We led the creative direction for the rebrand of Optym, a scheduling software company specializing in optimization, product design, and AI.
![Optym_IMG_1.jpg](https://images.squarespace-cdn.com/content/v1/6159d60b197d8f09f8e20d51/9ac1822e-5eb4-4007-9d5a-631df8ca0695/Optym_IMG_1.jpg)
![Optym_IMG_2.jpg](https://images.squarespace-cdn.com/content/v1/6159d60b197d8f09f8e20d51/66ea9138-46ff-4b17-870e-b1df81df6ec4/Optym_IMG_2.jpg)
![Optym_IMG_3.jpg](https://images.squarespace-cdn.com/content/v1/6159d60b197d8f09f8e20d51/a7e7bca2-54c8-41ef-863f-3030631302a2/Optym_IMG_3.jpg)
![Optym_IMG_4.jpg](https://images.squarespace-cdn.com/content/v1/6159d60b197d8f09f8e20d51/8ec8ce2c-67f2-4210-8a35-896cb7003700/Optym_IMG_4.jpg)
![Optym_IMG_5.jpg](https://images.squarespace-cdn.com/content/v1/6159d60b197d8f09f8e20d51/5bc7cc46-8447-42b6-9787-88742335d9aa/Optym_IMG_5.jpg)
![Optym_IMG_6.jpg](https://images.squarespace-cdn.com/content/v1/6159d60b197d8f09f8e20d51/328f02fb-a0ad-442c-8d3f-516fa522f132/Optym_IMG_6.jpg)
![Optym_IMG_7.jpg](https://images.squarespace-cdn.com/content/v1/6159d60b197d8f09f8e20d51/3526069a-bfd6-4059-98b8-1550a94f42d8/Optym_IMG_7.jpg)
![Optym_IMG_13.jpg](https://images.squarespace-cdn.com/content/v1/6159d60b197d8f09f8e20d51/0d0a3419-f7bf-485b-92f2-b83881016f66/Optym_IMG_13.jpg)
![Optym_IMG_14.jpg](https://images.squarespace-cdn.com/content/v1/6159d60b197d8f09f8e20d51/24b6d3d0-16ef-45f1-a468-01116d168d6d/Optym_IMG_14.jpg)
![Optym_IMG_15.jpg](https://images.squarespace-cdn.com/content/v1/6159d60b197d8f09f8e20d51/da6bdda6-7192-4e51-9608-2307e72e8828/Optym_IMG_15.jpg)
![Optym_IMG_16.jpg](https://images.squarespace-cdn.com/content/v1/6159d60b197d8f09f8e20d51/4a0699b6-e1e6-44e4-83ce-94d1e1ef7a26/Optym_IMG_16.jpg)
![Optym_IMG_8.jpg](https://images.squarespace-cdn.com/content/v1/6159d60b197d8f09f8e20d51/e1997127-9c50-4e99-8bad-884d36d73554/Optym_IMG_8.jpg)
![Optym_IMG_44.jpg](https://images.squarespace-cdn.com/content/v1/6159d60b197d8f09f8e20d51/f6996bcc-8d15-45c4-aa82-044fcd33b8ca/Optym_IMG_44.jpg)
![Optym_IMG_19.jpg](https://images.squarespace-cdn.com/content/v1/6159d60b197d8f09f8e20d51/3ed68ac1-cec6-48f5-a39a-edaaf96ed3fd/Optym_IMG_19.jpg)
![Optym_IMG_20.jpg](https://images.squarespace-cdn.com/content/v1/6159d60b197d8f09f8e20d51/5d20d772-c18d-4368-98b0-fc245d85502c/Optym_IMG_20.jpg)
![Optym_IMG_21.jpg](https://images.squarespace-cdn.com/content/v1/6159d60b197d8f09f8e20d51/bbb5341a-88a8-4cb1-9a43-8bc5e08579a9/Optym_IMG_21.jpg)
![Optym_IMG_22.jpg](https://images.squarespace-cdn.com/content/v1/6159d60b197d8f09f8e20d51/319915be-3a80-4ef9-9c3b-0497927dfa70/Optym_IMG_22.jpg)
![Optym_IMG_37.jpg](https://images.squarespace-cdn.com/content/v1/6159d60b197d8f09f8e20d51/ee8277d6-d541-4737-a359-a9dcfe49ed3b/Optym_IMG_37.jpg)
![Optym_IMG_38.jpg](https://images.squarespace-cdn.com/content/v1/6159d60b197d8f09f8e20d51/fd1b3ac3-8c10-44c3-8815-dee986b7a79d/Optym_IMG_38.jpg)
![Optym_IMG_40.jpg](https://images.squarespace-cdn.com/content/v1/6159d60b197d8f09f8e20d51/ae60721c-343f-46d1-9374-3a972c68a246/Optym_IMG_40.jpg)
![Optym_IMG_39.jpg](https://images.squarespace-cdn.com/content/v1/6159d60b197d8f09f8e20d51/de143bd3-03af-4598-a378-fb215a6ac9fe/Optym_IMG_39.jpg)
![Optym_IMG_41.jpg](https://images.squarespace-cdn.com/content/v1/6159d60b197d8f09f8e20d51/3541b1b5-9b59-44aa-a352-6e38d553b697/Optym_IMG_41.jpg)
![Optym_IMG_42.jpg](https://images.squarespace-cdn.com/content/v1/6159d60b197d8f09f8e20d51/90d18959-3d17-479c-84a5-3c4559f7c7b9/Optym_IMG_42.jpg)
![Optym_IMG_31.jpg](https://images.squarespace-cdn.com/content/v1/6159d60b197d8f09f8e20d51/511a2a45-d5c4-4623-8b36-c623b6673b65/Optym_IMG_31.jpg)
![Optym_IMG_34.jpg](https://images.squarespace-cdn.com/content/v1/6159d60b197d8f09f8e20d51/50fe0317-b696-4bfc-a3b7-4de9c3b3017d/Optym_IMG_34.jpg)
![Optym_IMG_24.jpg](https://images.squarespace-cdn.com/content/v1/6159d60b197d8f09f8e20d51/01de1271-7b7f-4a10-aef4-b8f327793c0f/Optym_IMG_24.jpg)
![Optym_IMG_36.jpg](https://images.squarespace-cdn.com/content/v1/6159d60b197d8f09f8e20d51/3329c6c3-0745-4421-9519-614155348a61/Optym_IMG_36.jpg)
![Optym_IMG_26.jpg](https://images.squarespace-cdn.com/content/v1/6159d60b197d8f09f8e20d51/2e39df64-42af-40f7-9228-51757ad53399/Optym_IMG_26.jpg)
![Optym_IMG_27.jpg](https://images.squarespace-cdn.com/content/v1/6159d60b197d8f09f8e20d51/5a1c6a23-fe55-4ff3-9798-29ba5456e944/Optym_IMG_27.jpg)
![Optym_IMG_28.jpg](https://images.squarespace-cdn.com/content/v1/6159d60b197d8f09f8e20d51/e8b289ee-8841-464f-a8d6-ddcda8bbabd4/Optym_IMG_28.jpg)
![Optym_IMG_29.jpg](https://images.squarespace-cdn.com/content/v1/6159d60b197d8f09f8e20d51/84765d0d-d18d-4d73-950f-e89ee3a2791a/Optym_IMG_29.jpg)
![Optym_IMG_30.jpg](https://images.squarespace-cdn.com/content/v1/6159d60b197d8f09f8e20d51/4b8f25df-fa17-429b-9684-199d762087b1/Optym_IMG_30.jpg)
If you have any questions or want to learn more about Optym's rebranding details, including style guidelines, brand repositioning, and revamped collateral, please fill out a contact form. You can also check out current work on the website and social media platforms using the links below.